About us

Lallure is a cool new unique boutique in the heart of Hollywood.
The owner, Maki Asako just opened the store in November 2007 and chose the name Lallure by infusing the words "L.A." and "Allure" and feels it reflects the vibe in the boutique, bringing a fresh alluring inspiration to the Hollywood scene.
Everything in the boutique is handpicked by Maki, who travels to Toyko often, bringing back the latest trends from one of the avant-garde fashion capitals of the world. You can find women's and mens clothing, shoes, accesorries and many one-of-a-kind items, unusual avante garde items straight from Tokyo!
We also carry special items from local designers that you cannot find anywhere else. There is a vintage clothing selection in the back lounge area, where you are as likely to find a pretty feminine spring dress from the 60's as you are a pair of Givenchy vintage shoes. There are also many vintage jewelry pieces and accessories as well. So, check out the back room for a reflection of Maki's passion for colorful, cool and cute vintage items!
Lallure welcomes everybody who is looking for something different, whether it's a gift or something special for yourself! We are open late so come by, we are located just blocks from all the Hollywood hotspots, including Les Deux, S Bar, Parc and more...
And on Fridays we are open until 2:30 am with a DJ spinning -so your night does not have to end when the bar closes!
Peace, Love and Music!
LALLURE
text by Hanna, Rina
